$20,000 for market research report per copy

Robert Brym, a sociology professor in University of Toronto write in an aricle:

In Canada, for example, most of the big public opinion firms (Angus Reid, Goldfarb, and Environics) are owned and run by sociologists. One of the tasks they have set themselves is to better understand the popular culture of North American youth. By conducting surveys and regularly organizing focus groups with young consumers in major North American cities, they identify new tastes and trends that marketers can then use to sell product. The most recent report on pop culture produced by Angus Reid is available for $20,000 a copy (Angus Reid Group, 1999).

That's the answer to those people who ask "what are you going to do as a sociologist?". But a pretty capitalistic answer though.